If you’ve read my blog for any length of time, you know I’m fascinated by cults. Not just the cults themselves, though; I’m also fascinated by the mindset that it takes to join and stay in a cult: the beliefs and ties to reality that followers must suspend, the excuses they need to make, and the misbehavior that must be dismissed in order to continue to defend and remain within the group. What makes all that happen? What kind of perfect storm has to take place in order for a single person to convince themselves that this group above all others has it right, despite glaring evidence to the contrary? In the past few years, we’ve been able to watch- and still watch- this play out on a massive scale in real time, and when I learned about The Cult of Trump: A Leading Cult Expert Explains How the President Uses Mind Control by Steve Hassan (Free Press, 2019), I was interested. I’d heard interviews with Steve Hassan before on the topic of cults, and I had long before made the connection between the many, many cults I’ve read about and the behavior of Donald Trump’s most ardent followers. Onto my list it went.
Steve Hassan had once been a member of the Moonies, the colloquial name for members of Sun Myung Moon’s Unification Church. His family recognized early on that he had been pressured into a cult; it took him several years to leave (with the help of his family, who were not members; it’s obviously much, much harder for people raised in these movements to extract themselves), and he went on to become a mental health expert who specializes in treating people who leave high-control groups. He’s well aware now of the tactics that the Moonies and other groups use in order to pressure people to join and stay in their movements, and he recognized early on that Donald Trump and his entourage have engaged in all of the same tactics in order to build their own movement.
Step by step, Steve Hassan breaks down how Donald Trump engages in the same mind control techniques that cults use, using specific examples not just from Trump and his entourage, but showing how those same techniques played out in other high-control groups (such as NXIVM, Jonestown, Waco, etc). (And this isn’t mind control like in cartoons, where people’s eyes spin around; these are psychological tactics designed to manipulate how a person thinks, to break ties with a person’s prior life and beliefs and instill new, mostly fear-based beliefs that encourage the potential convert to join the group, because the group or the group’s leader alone can fix this. Sound familiar?). The parallels are disturbing.
I enjoyed a lot of the content here. Seeing the tactics used by various cults and the Trump campaign broken down step-by-step is definitely eerie, especially seeing it all in one place. Mr. Hassan isn’t the only one to notice this; the podcast Behind the Bastards has noted this in multiple episodes, and if you’ve ever listened to the podcast Cults on Parcast, you’ll recognize the same patterns of behavior and control over and over again, used throughout all the various groups. There’s no doubt that the Trump campaign used and continues to use these unfortunately effective tactics. They work, yes, but they work by manipulation and fear. If you can’t convince people of your message without manipulation and fear, your message isn’t worth propagating.
The book did get a little dry for me at times, and there were several instances where the text veered into speculation. “Many people believe…” “Some people think…” I didn’t care for that and felt that it weakened his argument. In a book that is making such big claims (claims which I think are unfortunately accurate), I want every claim to be backed up with hard evidence. There’s no room for conjecture when you’re penning nonfiction about a presidential administration that engaged in devastating acts, and God knows there’s enough hard material to base these claims on. The speculation turned me off quite a bit, and I felt that it lessened the effectiveness of the rest of the book. It also strayed into straight-up political discussion more than I expected; I was looking for more of hard look at the Trump administration’s cult-like tactics in engaging its followers and keeping them coming back for more despite this often not being in their best interests (something we’re still seeing today throughout this pandemic, though there are definitely signs that the monster he created is beyond his control, what with his encouraging his rallygoers to get vaccinated, only to have them boo him). While it did contain some of that, it wasn’t as much as I had expected when I put this book on my list.
It’s definitely an interesting perspective, but not as in-depth of an examination as I had hoped for.