I’m not a minimalist – you’d laugh if you see how overrun with stuff I am – but my mindset is definitely heading that way. I rarely buy things that take up permanent residence in my house (books being the one exception, of course, and then most of them are read and passed on). It’s because of all of the reading I’ve done over the past ten-plus years about how bad capitalism has been for the planet. We’re trashing it at an insane rate, and the fast fashion industry is a massive part of the problem. I need that constant reminder to keep up my ‘you don’t actually need that’ mindset, so that’s how Consumed: On Colonialism, Climate Change, Consumerism, and the Need for Collective Change by Aja Barber (Brazen, 2021) ended up on my TBR. Thanks to interlibrary loan, it landed at my house a few weeks ago. It’s an intense read, with a lot of information, but despite the immediacy of its message, it’s also a fun one.
Aja Barber understands your love of fashion, because she feels it too. She loves clothes, she’s worked in the fashion industry, she gets the pull of a new outfit making you into someone new. But she’s also come to understand the environmental and human damage the industry causes: the waste, the mounds of trash produced every single second, the ooze poured into rivers, the overworked, sexually harassed garment workers, the damage caused to their lungs from inhaled fabric particles and chemicals, the low pay, the death that comes from fires and collapse of poorly-constructed buildings. If you’re into fast fashion, you’re part of the problem. Aja Barber is here to help you learn how to be part of the solution.
This is such a necessary book. I love that there have been so many excellent books in the past decade that expose the fast fashion industry for the nightmare that it is. Ms. Barber keeps the tone light, however (a few of the Goodreads reviews complain about this, but I think they’re confusing lack of editing with Ms. Barber’s style). Don’t be mistaken, however; this isn’t an easy read. There’s a LOT of information here; some of it is the story of Ms. Barber’s journey from fashion fan to fashion industry critic (and yet still a fan! We SHOULD be critical of the things we love!), but the rest is about the dangers of the industry, and the devastation. It’s something all consumers should be aware of, so we can make the most responsible choices possible every time we open our wallets.
Visit Aja Barber’s website here.